MLO2: Marketing

MLO2: Marketing

Obj 1: Design and conduct market analysis
Obj 2: Make marketing-related decisions

This page should be developed initially in the core class for this outcome, BUS 306: Principles of Marketing. However, reflection on further learning experiences will be appropriate as learners completing additional courses, internships, and co-curricular experiences that deepen their understanding of Marketing. The content of this page should include:

  • links to any criteria used by the College of Business to assess Marketing skills and knowledge
  • self assessment of Marketing knowledge and skills linked to specific artifacts applying those skills, along with earlier reflections posted in relation to relevant artifacts (examples of work).
  • reflection upon a range of work in these areas, discussing your progress,  strengths, plans for further growth, and ideas for new ways to employ these skills
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